What is a CTA anyway? | Blogging Glossary
What is a CTA and why do you need one anyway?
Whatever your reason for blogging – selling your services or products, expressing your opinions, giving advice to others, it’s likely you’ll want to encourage your readers to do something after they’ve finished reading your posts.
A CTA is how you let them know to do it.
CTA stands for Call-To-Action – it’s a word, phrase or sentence you use to encourage your website visitors to do something specific.
A CTA is important because it’s effectively your prompt for your readers. You might be asking them to:
- Try out a great new product
- Share your content on social media
- Sign up to your e-mail list or your YouTube channel
- Download an infoproduct or freebie
- Join a webinar or community you run
- Share their thoughts in a comment
….or something else – whatever ties in with your goals for both your blog and that specific post.
The words you use could be the difference between engagement, community and increased traffic…. or a tumbleweed moment as they leave your site and forget about it.
Pro-Tip: Replace the standard “Sign Up”, “Subscribe” and “Submit” text on your buttons with something more fun, informative or personal. Try a few different options until you find something that works for your blog.
This is an example from one of my favourite digital strategy bloggers, Sarah Morgan of xosarah.com:
Her aim – for readers to sign up to her email list-building course with an emphatic “LET’S DO THIS”. Much more enticing than asking someone to “subscribe”.
Do you have a blog already and do you use CTAs? Leave a link to your blog in the comments below with an enticing call-to-action, get some click-throughs.