What is a CTA anyway? | Blogging Glossary

What is a CTA and why do I need one anyway?

What is a CTA and why do you need one anyway?

Whatever your reason for blogging – selling your services or products, expressing your opinions, giving advice to others, it’s likely you’ll want to encourage your readers to do something after they’ve finished reading your posts.

A CTA is how you let them know to do it.

Definition:

CTA stands for Call-To-Action – it’s a word, phrase or sentence you use to encourage your website visitors to do something specific.

Whatever your reason for blogging - selling your services or products, expressing your opinions, giving advice to others, it's likely you'll want to encourage your readers to do something after they've finished reading your posts. That's where your CTA comes in.
Usage:

A CTA is important because it’s effectively your prompt for your readers. You might be asking them to:

  • Try out a great new product
  • Share your content on social media
  • Sign up to your e-mail list or your YouTube channel
  • Download an infoproduct or freebie
  • Join a webinar or community you run
  • Share their thoughts in a comment

….or something else – whatever ties in with your goals for both your blog and that specific post.

The words you use could be the difference between engagement, community and increased traffic…. or a tumbleweed moment as they leave your site and forget about it.

Pro Tip:

Pro-Tip: Replace the standard “Sign Up”, “Subscribe” and “Submit” text on your buttons with something more fun, informative or personal. Try a few different options until you find something that works for your blog.

Example:

This is an example from one of my favourite digital strategy bloggers, Sarah Morgan of xosarah.com:

CTA Example

Her aim – for readers to sign up to her email list-building course with an emphatic “LET’S DO THIS”. Much more enticing than asking someone to “subscribe”.

Do you have a blog already and do you use CTAs? Leave a link to your blog in the comments below with an enticing call-to-action, get some click-throughs.

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Written by diywptips